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Everything's free. We only charge when the work gets done.

A tour of the eight free tools — and the one honest line where Datify starts to cost money.

Will Ashworth
18 August 2026 · 6 min read
Datify · Product
£0for all eight tools

Most software gives you a trial. A countdown, a locked feature, a nag screen the day it ends. We went the other way: the tools are free, they stay free, and they’re the real thing — not a demo with the useful parts greyed out.

That isn’t generosity. It’s how the whole thing is designed to work. Here’s what you get for nothing, and where the money actually is.

The tools are the door, not the business

A CRM, an email tool, a scheduler, a video recorder — these are commodities. There are ten free versions of each. Charging for them would be charging for water. So we don’t. Every one of the eight tools below is free to use by hand, for as long as you like, at whatever scale you like.

What that buys us is simple: your business ends up living inside Datify. And a business that lives inside one system can be run by one instruction — which is the part worth paying for.

What you actually get for £0

Not a starter tier. All eight, in full:

C
CRM & contacts
One profile per person — every call, email, video view, booking and note in a single timeline. See the CRM →
V
VidForge
A personal video for every lead, their own website behind the play button, with watch analytics per person. See VidForge →
E
Outreach & sequences
Warmed, paced email that lands in the inbox, with follow-ups that stop the moment someone replies. See Outreach →
K
Calendar & booking
Real availability across the team, slots held for the warmest leads and booked straight in. See Calendar →
P
Pipelines
Stages that move themselves as the work happens — and only after each move is verified. See Pipelines →
F
Forms
Website enquiries land as people on a profile, not as another email in an inbox.
T
Tasks
Work assigned to the right person, with nothing quietly falling off the list.
A
Analytics
What earned money and what didn’t — by campaign, by source, honestly.

Use one. Use all eight. Use them by hand for a year and never pay us a penny. That offer is real, and it doesn’t expire.

Individual tools solve problems. The suite understands your business.

“Free forever” is the strategy, not a discount

A free trial makes you rush. You upload half your data, poke around, and bail before it’s useful. Free-forever does the opposite: you trust it with the real customer list, because there’s no clock and nothing to lose.

And the longer the business runs on Datify, the more it knows — which campaigns worked, which customers come back, who your best month came from. That memory is the thing a brand-new tool can never hand you on day one, and it’s the reason free is worth it to us.

So where’s the catch? There’s a line, not a catch

The free tools collect. The paid layer converts. The line between them is doing the work by hand versus telling Datify to do it for you.

Free — by hand
Planning is unlimited

Ask Datify what it would do — the exact people, the exact numbers — as many times as you like. Watching the plan costs nothing.

From £49/mo — it does it
Running is the product

When you want it to actually send, record, book and update — across all eight tools — every plan is priced in credits before you approve it, and failures cost nothing.

You feel the value before you pay for it. The upgrade moment isn’t a paywall — it’s the afternoon you realise you’re doing by hand what one sentence could do for you.

Start with one tool. Or let it run all eight.

Pick the one tool that solves today’s problem — the video, the follow-up, the diary. Use it free. When you’re ready to stop being the thing that carries information between your apps, the agent is one instruction away.

The short version

The tools are free because we want your business to live inside Datify. Once it does, one sentence can run it — and that’s the only thing we ask you to pay for.

Will Ashworth
Founder, Datify

Writes about what actually happens when you put an AI in charge of real business operations — including the parts that go wrong.

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