Case studiesManchester gas & heating
Case study5 min read

312 expiring certificates. One operative. 84 services booked.

A family gas business turned its CP12 expiry list into a full pre-winter diary — without an office manager.

Gas & heating engineersManchester, UK
Manchester gas & heating · Case study
M
84services booked before winter

A family-run gas and heating business in Manchester: one owner-operator on the tools, a part-time bookkeeper, and 312 landlord gas safety certificates (CP12s) due to expire inside 90 days. Every one is a legal deadline for the landlord — and a guaranteed job for whichever engineer asks first.

The situation

The expiry dates were all there, scattered across old certificates and a diary that lives in the van. Chasing them meant evenings of cross-checking and phone calls, so it happened in bursts, late, or not at all — and every certificate that lapsed quietly was a landlord who might call someone else.

The certificate list is the business. Nobody was working it.

The instruction, verbatim

Chase every certificate expiring in the next 90 days. Offer two real slots. Never let one lapse without three attempts.

One sentence, typed by the owner, with the rules already standing:

Quiet hours — nothing before 8am or after 7pm
Never contact the same landlord twice in 7 days

The plan it came back with

The plan, before approval
Certificates expiring inside 90 days312
Landlords with a reachable address291
Already booked or recently served38
Cleared to chase253

Each reminder was drafted against the certificate's own expiry date and offered two genuine slots from the live diary. The plan was itemised, priced, and held — the owner approved it from the van between jobs.

What actually happened

Run ledger — final count
Reminders sent (three-touch sequence)617
Bounced or undeliverable (cost nothing)14
Replies131
Services booked84
Certificates saved from lapsing84 of 253

Bookings landed straight in the diary against real availability. Anyone who booked dropped out of the sequence that minute; anyone who didn't got exactly three paced attempts, then a line in the report — completed, skipped or failed, never a green tick for work that didn't happen.

What changed

Eighty-four services booked before the cold snap, each one a certificate that stays current and a landlord who never went looking for another engineer. The owner's evenings went back to being evenings.

The certificate list now maintains itself: every job Datify books writes the next expiry date into the record, so next year's chase is already scheduled the day this year's job is done.

The short version

One instruction, a plan read before it ran, and a ledger that never rounds up. 84 services booked before winter — and the same loop runs again next month without being asked twice.

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