Case studiesA three-chair dental practice
Sector story4 min read

The recall list a practice had stopped believing in

Six-month recalls that never got sent become chairs filled — the run a dental practice hands Datify in week one.

Dental practicesUKSample numbers
A three-chair dental practice · Sector story
D
41recalls back in the chair

The recall list is dentistry's dead list: patients due their six-month check who never got the reminder, because sending reminders well is a part-time job nobody holds. This is the first run a practice typically hands Datify — shown here with sample numbers from a three-chair archetype.

The situation

Reception answers the phone, greets patients and handles today. Yesterday's lapsed recalls lose to today every time — so the list grows quietly, and every name on it is a patient drifting towards whichever practice reminds them first.

The practice's own rule book matters more here than anywhere: some patients must never be messaged automatically, and tone is everything.

The instruction, verbatim

Get our overdue recalls back in. Gentle tone, never more than two reminders, and skip anyone flagged by the practice manager.

One sentence, typed by the owner, with the rules already standing:

Maximum two reminders per patient
Practice-flagged patients excluded at the policy layer

The plan it came back with

The plan, before approval
Patients overdue a recall236
Excluded by the practice's flags19
Unreachable — no valid contact24
Cleared to remind193

Every reminder offered real slots from the practice diary, worded the way the practice speaks — and the whole plan waited for the practice manager's yes before a single message existed.

What actually happened

Run ledger — final count
Reminders sent348
Replies67
Recalls booked41
Opt-outs, honoured permanently3

Forty-one patients back in the chair over three weeks. Every booking wrote itself into the diary and the patient record; every non-response was counted honestly and left alone after the second touch.

What changed

A recall that books itself is recurring revenue the practice already owned. From here the same loop runs monthly at whatever autonomy level the practice has earned its way to — most stay at Prepare, reading the plan each month, for exactly as long as they want to.

Sector story: the workflow above is the real product loop; the figures are representative sample numbers, not a named client's results.

The short version

One instruction, a plan read before it ran, and a ledger that never rounds up. 41 recalls back in the chair — and the same loop runs again next month without being asked twice.

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