The AI that runs your business
Datify is an AI execution platform that runs your business through the tools you already use. Tell it what you want; it shows a plan, asks for your approval, does the work, and reports back honestly. These docs explain the loop, the free tools that lead into it, and the managed Partnership above it, end to end.
What is Datify?
Datify is an AI execution platform that runs your business through the tools you already use. Tell Datify what you want; it figures out what needs to happen, shows you a plan, asks for your approval, does the work, and reports back honestly.
The problem we solve
Most owner-led businesses are held back by the same thing: the work that runs and grows the business — following up leads, booking jobs, answering enquiries, chasing invoices, keeping the pipeline clean, reporting on what worked — never gets done consistently, because the owner and a small team are already flat out doing the work itself.
You do not need another tool to log into, and you do not need to become a systems integrator. You need the work to get done. Datify is the AI that does it: you state what you want in plain language, and it executes across the tools you already own.
How it works
You state an objective in plain English — “turn our stale leads into booked meetings”, “chase every unpaid invoice”, “follow up everyone who watched the video”. Datify reads your business, works out what needs to happen, and shows you a plan.
You approve at the objective level. Datify then executes across your connected tools and reports back honestly — what it completed, what it skipped, and what failed. It only claims work is done when it is.
The ladder
There is a simple ladder: start free and operate the tools yourself, let Datify do the work for you on self-serve credits, or move up to Managed / Done-for-you where our team operates the same Datify software for you. “I do it → Datify does it → Datify runs it.”
Free forever is £0. Self-serve execution runs on credits — Starter £49, Growth £197, Scale £497 a month — with a 14-day free trial and no card. Managed / Done-for-you starts from £5,000 a month; talk to sales. The only difference at the top is who operates it, not what the software does.
Start here
Three ways in, depending on where you are: run your first objective, try a free tool, or book a free intro call.
1. Run your first objective (the main path)
The fastest way to understand Datify is to give it something to do. State an objective in plain English — like “turn our stale leads into booked meetings” — and Datify drafts a plan showing exactly what it would do across your connected tools.
Nothing happens until you approve. You see the plan, approve it at the objective level, and Datify executes and reports back honestly — what it completed, what it skipped, and what failed.
2. Try a free tool
If you want a concrete result today with zero commitment, start with a free tool. VidForge records and sends personalised video outreach with per-second watch tracking; the outreach tool runs warmed, paced cold email that lands in the inbox. No card, no gate.
The free tools are genuinely useful on their own. They are also the top of the funnel — a natural first win that leads into Datify running the work for you when you are ready.
3. Book a free intro call
If you would rather talk it through, book a free intro call. We will look at your business, show you what Datify would run for you, and help you decide where on the ladder you fit — from doing it yourself, to self-serve credits, to Managed / Done-for-you where our team operates the same software for you.
VidForge
Personalised video outreach with per-second watch tracking. Free and standalone; a natural first win that leads into Datify running your outreach for you.
How it works
VidForge builds a personalised video landing page per lead — a custom thumbnail, first line, and page framed around the prospect and their business. You send the link; the recipient watches on a branded page you control.
Every view is tracked per second and per viewer, so you can see not just that someone opened it, but how far they watched and where they dropped off.
Watch tracking that means something
Watch percentage is the read on whether your message lands. A prospect who watches to the end and books is a different signal from one who bounces at ten seconds — and VidForge shows you which is which, in aggregate and per lead.
Standalone vs. connected
On its own, VidForge records, personalises, and tracks — enough to run outreach and prove it works. Connected to Datify it becomes watch-triggered work wired to your pipeline: you set the objective, Datify drafts the follow-up against your rules, you approve, and it sends.
Outreach tool
Warmed, paced cold email that lands in the inbox. Free to run on its own; sequenced and written for you once Datify is running your business.
Deliverability first
Cold outreach only works if it reaches the inbox. The tool uses warmed domains, rotated senders, and reputation-based pacing so your sends stay in Primary instead of Promotions or Spam. Slow and warmed beats fast and burned, every time.
Placement is monitored with a daily canary send, so a deliverability problem is caught before a batch goes out, not after.
Sequences
Multi-step sequences interleave sends with waits and reply conditions. Every path ends in a booked call or a clean stop — no prospect gets stuck in a loop, and replies pull people out automatically.
Standalone vs. connected
Standalone, the outreach tool sends warmed, paced email you write yourself. Connected to Datify, you set the objective and it drafts variants against your rules, reply data feeds weekly testing, and every reply lands on the customer timeline next to their video watches and calls — with your approval before anything goes out.
How Datify runs your business
The platform: state an objective, review the plan, approve it, and Datify executes across your connected tools and reports back honestly.
What it is
Datify is an AI execution platform. You tell it what you want in plain English, it works out what needs to happen against your business, and it does the work across the tools you already use. It is not another dashboard to operate and not a bespoke build — it is the AI that runs your business.
You are not buying software to operate yourself, and you are not hiring people to be your staff forever. You state the objective; Datify plans it, you approve it, and it gets it done.
The loop
Objective — you state what you want in plain language. Plan — Datify reads your business and shows you exactly what it would do, step by step. Approve — you sign off at the objective level. Execute — Datify does the work across your connected tools. Report — it tells you honestly what it completed, what it skipped, and what failed. It only claims work is done when it is.
Reliability and honest reporting
This is the line that makes Datify trustworthy: it does the work, and it tells you the truth about it. Nothing runs without your approval, and every report distinguishes what actually completed from what was skipped or failed.
Connect once and Datify remembers your business, your data and your rules, and learns from your corrections — so the more you use it, the better it gets at running your business the way you want it run.
The free intro call
The easy way in. A short, low-friction call to look at your business, show you what Datify would run for you, and help you decide where on the ladder you fit.
Why start with a call
Some owners want to run their first objective straight away; others would rather talk it through first. The intro call is for the second group — a short conversation that shows you, specifically, what Datify could take off your plate.
It is what our ads and outreach point at. It captures intent at the moment it is highest and turns a big decision into an easy first step.
What the call gives you
In roughly twenty minutes we look at your business: which parts of your day-to-day Datify could run, the hours and pounds it would save, and how the loop — objective, plan, approval, execution, honest report — would work for you. It doubles as discovery for us and a concrete plan for you.
You leave with a clear picture of what Datify would run and what it is worth — whether or not you go ahead.
From call to running
If it is a fit, we show you exactly where on the ladder you sit — doing it yourself, Datify doing it for you on self-serve credits, or Managed / Done-for-you where our team operates it — and get you set up. If the timing is not right, you keep using a free tool and we stay in touch. There is no pressure.
Plan, approve, execute, report
Every objective runs through the same loop, the same way every time. This is what makes Datify reliable — and safe to hand real work.
The loop, step by step
Objective — you state what you want in plain English. Datify treats it as an outcome to reach, not a single command to run.
Plan — Datify reads your business and your connected tools and shows you exactly what it would do, step by step, before touching anything.
Approve — you sign off at the objective level. Nothing executes until you do, and you can adjust the plan first.
Execute & report — Datify does the work across your connected tools, then reports back honestly what it completed, what it skipped, and what failed.
It only claims work is done when it is
The report is the point. Datify never marks an objective complete unless the work actually happened, and it separates what succeeded from what was skipped or failed — so you always know the real state of your business, not an optimistic summary.
Department AI agents
An AI agent for each part of the business, running the routine work under human oversight.
What the agents run
Sales: outreach drafts, follow-up chasing, pipeline hygiene. Marketing: creative variants, campaign copy, reporting. Operations: scheduling, reminders, task routing. Finance: invoicing nudges and simple reconciliation prompts. Support: first-line replies and triage.
The point is not to replace your judgement — it is to clear the routine eighty per cent so your time goes to the twenty per cent that needs a human.
Human oversight
Everything runs on a plan-then-approve model. You see what Datify intends to do before it does it; anything consequential — an external send, a budget move, a new piece of creative — is put in front of a person before it ships.
One view of your business
One profile per customer, assembled automatically from across your existing stack. This is the memory Datify runs on — connect once, and it remembers your business.
One timeline per customer
Every interaction — a video watch, an email reply, a phone call, a booking, a payment — lands on a single timeline per contact, pulled together across the tools you already run. Anyone on your team can open a customer and pick up any conversation cold, with full context.
Profiles build themselves
You do not build profiles by hand. As data flows in from your stack and the tools, Datify assembles and enriches each customer profile automatically — the raw material for segmentation, campaigns, and every objective you run.
Why it matters
One connected view is the difference between a pile of disconnected tools and an AI that actually understands your business. It is what lets Datify act with context, target the right people, and give an owner one honest view of the business.
Pricing & the ladder
A simple, public ladder from free to fully managed: Free £0 · Starter £49/mo · Growth £197/mo · Scale £497/mo · Managed from £5k+ (talk to sales).
How it is priced
The ladder is public. Free is £0 — you operate the tools yourself, unlimited manual use, no contact caps. Self-serve execution runs on credits (1 credit = 1 action, charged on success): Starter £49/mo, Growth £197/mo (where most businesses land), and Scale £497/mo, stepping up by execution volume, capabilities, integrations and autonomy. Every self-serve tier starts with a 14-day free trial and no card.
Managed / Done-for-you sits at the top, from £5,000 a month — talk to sales. It is the same Datify software; the only difference is that our team operates it for you. Manual is free forever; execution is what you pay for, and the value compounds as Datify takes on more of your business over time.
What you get
The full loop — objectives, plans, approvals, execution across your connected tools, and honest reporting — running on one connected view of your business, on top of the tools you already use. Connect once and Datify remembers your business, your data and your rules, and learns from your corrections.
Prefer to run it yourself?
The free tier lets you operate the tools yourself, forever. Most businesses have Datify do the work because the whole point is that it runs without them; the free route exists for owners who want the tools in their own hands first, then switch on paid execution when they are ready.
Managed / Done-for-you
The top rung of the ladder: our team operates the same Datify software for you, from £5,000 a month. Same product — the only difference is who operates it. Talk to sales.
What it is
Managed / Done-for-you is Datify run for you. Instead of operating the platform yourself or on self-serve credits, our team connects your tools, sets the rules, states the objectives, reviews the plans, and keeps it tuned — the same software, operated on your behalf.
It is not a results-based, vested-equity or “we build you a product” arrangement, and it is not a manual agency retainer. The AI still does the work through the plan → approve → execute → report loop; we are simply the people driving it. Think of it as an operations team for a fraction of the cost of hiring one, deliberately limited to a small number of businesses at a time.
How it is priced
From £5,000 a month — talk to sales. It is a straightforward operating fee for our team running Datify for you; there is no equity and no results-based component. The self-serve tiers below it are public and fixed: Free £0, Starter £49/mo, Growth £197/mo, Scale £497/mo.
Reporting from day one
Tracked links, call tracking, and CRM data are wired in from day one, so the system itself is the record. You get honest weekly reporting on what Datify completed, skipped, or failed — the same reliability contract as every other tier, just with our team at the controls.
Is Managed right for you?
Managed suits owners who would rather hand over the objectives entirely. Most businesses run self-serve; Managed is for those who want the team, not just the software.
Who it is for
Managed fits businesses with real enquiry flow that want the outcomes without operating anything themselves — owners who would rather approve results than run plans. The clearest signal is a business already leaning on Datify heavily on self-serve: they are pre-qualified and pre-trusting, and handing us the controls is the natural next step.
If you are happy operating the platform yourself, the self-serve tiers give you the exact same software from £49 a month. Managed only adds our team; it takes nothing away.
How we start
On a call we look at your business, agree what you want Datify to run, and set the operating scope in writing before any work starts. Attribution is configured on day one so results are never a debate, and you can move back to self-serve at any time — the software and your data are the same either way.
Attribution & reporting
The system is the attribution: tracked links, call tracking, and booking data tie every result to its source.
Set up on day one
Attribution is wired before work starts: tracked links on every campaign, call tracking on every number, and booking and payment data flowing into one ledger. Nothing depends on remembering to tag things later.
The baseline
Your trailing revenue is documented up front. “New revenue” always means above that line — growth is measured against reality, never repackaged from what you were already earning.
Reporting cadence
Reports are compiled by agents, checked by a human, and delivered weekly — the same numbers the team is judged on, live in your dashboard between reports.
Security & data
How your data is stored, who can see it, and the boundaries we hold around sending and access.
Your data
Customer data lives in your unified layer and is used to run your business — nothing else. It is not sold, and it is not used to train models on your behalf. Access is scoped to your business.
Sending boundaries
Outreach runs on warmed infrastructure with per-mailbox caps and human approval gates before real sends. This protects your domain reputation and keeps you the one in control of what goes out under your name.
More detail
For the full security posture — infrastructure, access controls, and data handling — see the dedicated security page linked in the site footer.
FAQ
Short answers to the questions we hear most.
What does Datify actually do?
Datify is the AI that runs your business. You tell it what you want in plain English; it works out what needs to happen, shows you a plan, asks for your approval, does the work across the tools you already use, and reports back honestly what it completed, skipped, or failed.
How much does it cost?
The ladder is public. Free is £0 (you operate the tools yourself). Self-serve execution runs on credits: Starter £49/mo, Growth £197/mo, and Scale £497/mo, each with a 14-day free trial and no card. Managed / Done-for-you, where our team operates Datify for you, is from £5,000/mo — talk to sales. The standalone tools stay free and ungated.
Is this just an agency retainer?
No. An agency retainer is people manually doing your work every month. With Datify the AI does the work — you state the objective, it plans it, you approve, and it executes and reports back honestly. Our team is there to help, not to be your staff doing everything by hand.
Do I have to replace my current tools?
No. Datify works through the tools you already run — HubSpot, GoHighLevel, your inbox, your calendar, your existing CRM. You connect them once and it does the work across them, rather than making you migrate everything.
How is Managed different?
On the lower rungs you operate Datify yourself (free) or Datify does the work for you on self-serve credits. Managed / Done-for-you is the top rung, for businesses that want our team to operate the same Datify software for them — from £5,000/mo, talk to sales. It is the identical product; the only difference is who runs it. There is no equity and no results-based component, and we take on a small number of businesses at a time.
Does Datify work in my industry?
Datify is horizontal — the same platform runs recovery and roadside, trades, clinics, gyms, and professional services. Our flagship partner, RH Dépannage, is a vehicle-recovery business in Lyon, but the way Datify works is the same regardless of vertical.
Where should I start?
Run your first objective, or book a free intro call. Either way you see exactly what Datify could run in your business and what it would save, and from there you decide how much to hand it. If you would rather get a quick win first, start with a free tool.